do you have a typical boring product? like say a printer. sure it prints in color, and printers are always getting faster / better / fancier. Still, advertising a printer has been semi-boring. HP has always had pretty good luck making a printer cool.

Check this out.

This is actually Student work. Found via my friend across the pond David Airey

Filmed, edited and directed by Matt Robinson and Tom Wrigglesworth.

The two designers are recent graduates from the Design Communication degree course at Kingston University, London, and they’re currently looking for experience within the creative industry.

Good luck in your search, guys. Love the video.

HP – invent on Vimeo via Johnson Banks.

Music © Round Table Knights.

Have you thought of all the ways you can make your product or service sexy?